One of my favorite things to do is work with local businesses and creators. The owner of AB Creations reached out to me to construct a logo for her company. In our initial brainstorming and mood-boarding phase, we talked about several things important to her and her business. She didn’t just want her clients to feel special, she wanted them to feel elegant and beautiful! She wanted to push the boundaries of how clients perceived her business. Several renditions and revisions later we landed on this design. Capturing the elegance and beauty of her work, and reminding her clients that they are the focus!